Project Overview

Hy-G specializes in manufacturing high-performance mining equipment for mineral extraction, with a focus on concentrators that efficiently isolate heavy minerals like gold. As an industry leader, they excel in capturing fine-grain minerals with exceptional efficiency. Seeking a brand and website refresh, Hy-G aimed for an update that maintained continuity while minimizing disruption to their manufacturing process. I conducted a thorough brand evaluation to determine the most effective enhancements with minimal operational impact. Their existing product logos were highly adaptable, and they wanted a simplified design for easier application. I crafted a streamlined logo using a single shape, optimizing it for effortless sticker placement on their equipment. Hy-G’s signature cobalt blue powder coating stands out in mining environments, contrasting sharply against the dominant orange and red machinery. I leveraged this strong visual identity to inform their website design, ensuring brand consistency across digital and physical touchpoints. The final deliverables included a comprehensive style guide, refreshed branding, and a website framework built to support future marketplace integration.

Seeking those elusive individuals is like mining for rare gems. It will take hard work, patience, and a persistent attitude. To find that rich seam of colourful stones, you will have to chip through dirt and rock. You will have to learn how to hold rubble in your hands and see the fortune inside.

Chris Murray

Author