Sandisk Redesign

Sandisk Redesign

Redesign Concept

Project Overview

For this project, I was tasked with rebranding a company I believed had an outdated visual identity. I chose SanDisk, whose design has seen minimal change over the past 30 years. I found the serif typeface outdated and the existing logotype limiting in application. To address this, I reintroduced a modernized logo mark inspired by their past branding, aiming to highlight SanDisk’s strength and cutting-edge capabilities as a leader in memory hardware while creating a more versatile and contemporary visual identity.

Project information

  • Category Brand Redesign
  • Client Design Studio I
  • Project date February, 2022

Portfolio

  • All
  • UX/UI
  • Web
  • Branding

UX / UI

Novatek App

Web Design

Novatek Website

Branding

Sandisk Redesign

UX / UI

TOME Music App

Web Design

Hy-G Website

Branding

Bvlgari Redesign

Web Design

Mazion Website

UX / UI

ONYX Arbor App

Web Design

GHCC Website

Branding

GHCC Redesign Pitch