Project Overview

For this project, I was tasked with rebranding a company I believed had an outdated visual identity. I chose SanDisk, whose design has seen minimal change over the past 30 years. I found the serif typeface outdated and the existing logotype limiting in application. To address this, I reintroduced a modernized logo mark inspired by their past branding, aiming to highlight SanDisk’s strength and cutting-edge capabilities as a leader in memory hardware while creating a more versatile and contemporary visual identity.